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SBA Home, a furniture manufacturer, will create 250 jobs in Davie County.
The newly created company says it will invest more than $70 million to establish its first North American furniture production facility in Mocksville.
“SBA Home has made a great decision to enter the U.S. market in Davie County,” said N.C. Gov. Roy Cooper. “With more than 800 furniture companies, North Carolina’s reputation as the furniture capital of the world attracts growing manufacturers that need a world class workforce to meet the demand of their global customers.”
SBA Home is the largest division of SBA Grupe UAB, a Lithuanian conglomerate, that exports furniture to 50 countries. After more than 20 years, the company has grown to employ more than 3,000 employees in a four manufacturing facilities and distribution center in Lithuania.
This new location will be a 500,000-square-foot innovative production facility to manufacture and distribute trendy furniture products to meet the demand of its U.S. customer bases.
“We are excited to launch our journey in the United States, starting in North Carolina – a state renowned for its dynamic business environment and exceptional opportunities for globally growing companies,” said Jurgita Radzevičė, CEO of SBA Home. “With its wide talent pool, excellent infrastructure and logistics, support from the state, combined with SBA Home’s modern manufacturing expertise and humancentric organizational culture, we are confident this venture will create high-quality jobs and give positive impact to the region. We believe it further bolsters partnership between Lithuania and the United States, paving the way for innovation and shared success.”
“When they choose to expand into new markets, international companies want to operate in the best state in America,” said N.C. Commerce Secretary Machelle Baker Sanders. “I envision a North Carolina that continues to be first in talent and innovation as we welcome industry game changers into our business community and create an economy that works for every North Carolinian.”
New positions created by the company include manufacturing and warehousing positions, as well as administrative and managerial roles. These new jobs could create a potential payroll impact of more than $13.3 million each year for the region.
SBA Home’s project in North Carolina, which will officially be executed through a newly formed subsidiary company, will be facilitated, in part, by a Job Development Investment Grant (JDIG), which was approved by the state’s Economic Investment Committee. Over the course of the 12-year term of this grant, the project is estimated to grow the state’s economy by $435.8 million.
Using a formula that takes into account $50 million of the company’s investment as well as the new tax revenues generated by the jobs, the JDIG agreement authorizes the potential reimbursement to the company of up to $1,421,250, spread over 12 years. State payments only occur following performance verification that the company has met its incremental job creation and investment targets.
The project’s projected return on investment of public dollars is 51 percent, meaning for every dollar of potential cost to the state, the state receives $1.51 in revenue. JDIG projects result in positive net tax revenue to the state treasury, even after taking into consideration the grant’s reimbursement payments to a given company.
Because SBA chose a site in Davie County, classified by the state’s economic tier system as Tier 3, the company’s JDIG agreement also calls for moving $473,375 into the state’s Industrial Development Fund – Utility Account. The Utility Account helps rural communities finance necessary infrastructure upgrades to attract future business. Even when new jobs are created in a Tier 3 county such as Davie, the new tax revenue generated through JDIG grants helps more economically challenged communities elsewhere in the state.
“This announcement is outstanding news for Davie County and North Carolina,” said N.C. Senator Steve Jarvis. “The company will join the ranks of the region’s finest furniture makers that enjoy a strong supply chain and great quality of life when they invest in our community.”
“We are excited to welcome SBA Home to the Town of Mocksville,” said N.C. Rep. Julia C. Howard. “Our transportation infrastructure and central East Coast location are great advantages for the company as it expands its global footprint in the United States.”
The announcement last month follows the award of a nearly $1.9 million state economic development grant from the North Carolina Economic Investment Committee. In addition, Mocksville and Davie County offered incentive packages totaling approximately $800,000 to secure the deal. SBA Group’s decision came after evaluating numerous potential sites, with Cherokee County, South Carolina, being the primary competitor.
Radzevičė said the southeastern United States was chosen due to shorter supply chains and proximity to key suppliers such as Kronospan, Aurauco, and Egger. “Our location is right in the middle of the supply triangle.”
The company’s main buyer is IKEA.
Davie Economic Development Commission President Terry Bralley, said Mocksville was chosen for skilled labor, favorable operational costs, a supportive business environment and competitive discretionary incentives.
“A ready-to-upfit building, a strong workforce, and an efficient supply chain in the Southeast were critical in the decision,” Bralley told the Davie County Blog. “Without our spec building program and private investors, we would have never had a chance at this project.”
“We have been working on this project for about a year. I think this project fits nicely in the county because it’s highly automated with incredible technology and is a manufacturing widget for one of the largest furniture retailers in the world. I also believe that when you are dealing with an international company and they have a positive experience in your community they will tell their friends.”
“Under the leadership and guidance of Terry Bralley and Economic Development, the county, municipalities, school system, and business community all came together to make this happen,” said Davie County Manager Brian Barnett. “We are thrilled for this opportunity to grow our business community.”
The new factory will create jobs with an average annual wage of $53,470, exceeding the county’s average salary. New positions created by the company include manufacturing and warehousing positions, as well as administrative and managerial roles. These new jobs could create a potential payroll impact of more than $13.3 million each year for the region.
SBA Home has emphasized that the facility will be “highly robotized,” aligning with its cutting-edge manufacturing approach in Lithuania. The company plans to produce approximately 380 pieces of furniture per hour at the Mocksville site.
“The Town of Mocksville welcomes SBA to our business community. Our business and community leaders have been working hard to pave the way for SBA to call Mocksville home,” said Mocksville Mayor Will Marklin. “Thank you to all the folks that stepped up to the plate and built a bridge between Mocksville and Lithuania. We look forward to years of partnership in the future.”
The site is off Gildan Drive. The Davie Industrial Center, developed by Windsor Commercial of Greensboro, is home to Hayward Holdings, which established a distribution center in 2021.
The Mocksville factory is expected to begin production in October 2025, with 30 Lithuanian professionals overseeing the setup and operations. Equipment for the facility has been purchased and is being shipped from Germany.